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Live Nation Urban Special Round Table

Welcome to The Roadies of Color United (R.O.C.U.) Touring Professionals International Network Website.

Live Nation Urban Special Round Table

Live Nation Urban

Today, we’re excited to share the first volume of our Black Tour Directory, the most comprehensive industry resource developed to bolster inclusivity and expand opportunities for Black professionals and Black-owned companies in the world of live music. This one-stop portal lists numerous qualified, experienced, and trusted Black tour managers, production managers, sound engineers, lighting experts, stage and set designers, stage managers, and more. 

“When Jenifer Smith from Live Nation Concerts and NyAsia Burris from my team came to me with this idea, I thought it was genius and absolutely necessary,” shared our own Shawn Gee, President of #LiveNationUrban. “There are several amazing resource groups that exist like @roadiesofcolorunited @diversifythestage @blackpromoterscollective and many others, and we all have one common goal, to make sure once live entertainment returns at scale, there are more opportunities that exist for Black people, and all underrepresented groups of people, throughout the touring industry, particularly in technical and production positions.”

Roundtable Guests:
Shawn Gee, President of Live Nation Urban
Curtis Battles, Founder & CEO of Curtis Battles Production
Tina Farris, Founder & CEO of Tina Farris Tours @tinafarristours
Victor Reed Sr, Founder & CEO of Global Event Production Network @gep_network 
Michael “Huggy” Carter, Founder & CEO of MGC Productions @mgcprod1

Live Nation Urban officially Launch the Black Tour Directory October 13th, 2020.


Live Nation Urban has put together a Black Tour Directory as a listing of Black professionals and Black-owned companies to serve as a resource to artists, managers, festivals, producers, promoters, vendors, and venues who are actively seeking to hire Black crew members on their tours and events. We hope that our database will serve as a pipeline for emerging production talent. In support of existing teams that have put in the groundwork, our sole mission is to provide opportunities within live music while also uplifting our community.

Additional Directory Resources

Roadies of Color

Diversify the Stage

Never Famous

Live Nation Urban’s Black Tour Directory is a public resource guide to provide opportunities to connect employers with emerging production talent. We do not endorse, imply support, recommend or sponsor any of the vendors, businesses, or talent contained in the directory, but encourage all hiring teams, managers, and festivals to connect with and proceed with their own interview and vetting process ahead of booking.

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