News & Events

Anaheim, CA – Roadies of Color United Association (ROCU) is excited to announce the organization will be attending The 2022 National Association of Music Merchants (NAMM) Show. NAMM is a convention show with a mission to strengthen the music products industry and promote the pleasures and benefits of making music. ROCU is honored to be invited to this industry-leading event and will have a booth set up at Hall A, Booth #11633.

The primary goal for ROCU is to promote the shared interests of members and advocate for a more diverse and inclusive industry. The organization functions as a platform to represent, introduce and unite people of all colors, women, and LGBTQ+ communities in the concert touring and entertainment services industries. Attending this trade show presents an incredible opportunity to promote the vision and mission ROCU stands for.

ROCU Co-Founder Lance “KC” Jackson will be featured on a diversity panel at the show titled ‘Promoting Diversity Within The Industry’ and moderated by ROCU Member Cherise Pugh. The Diversity Panel will be located at the 4Wall booth within the Loudspeaker Showcase area in North Level 2. Jackson will also be available at the ROCU booth to talk about the organization, concert touring, the live entertainment industry, and much more.

The 2022 Parnelli Awards Show will follow day 1 of The NAMM Show. Lance will have the honor of presenting Parnelli’s Next-Gen 2022 Award. ROCU has 3 of its members nominated for this award, Arica Rust, Aaron Adams, and Zionya Nolan. NextGen Nominees

“All of us at ROCU are extremely proud and honored to have them all part of the ROCU family and wish them the best of luck at the award show,” said Jackson.

About ROCU
ROCU is a 501(C)(6) professional association comprised of a diverse group of professionals in live entertainment services, concert touring, and live entertainment industries. ROCU started as a social network established in 2009 by William Reeves and Lance “KC” Jackson. ROCU is helping create new opportunities by providing mentorship, access to resources, and educational tools that help develop technical skills and business acumen for both current and next generation of management decision-makers, technicians, and entrepreneurs.